Digital Infrastructure
Analytics & Tracking.
Know exactly what's happening on your site — every visit, click, conversion and revenue event captured, structured and visualised so you can make decisions based on evidence, not instinct.
Real-time clarity
Every number you need,
nothing you don't.
Most businesses have analytics installed but nobody trusts the data. Duplicate tags, missing events, broken goals and inflated traffic counts make reports useless. We fix the foundation first, then build dashboards your team will actually use.
From live visitor counts to monthly revenue attribution, every metric is accurate, contextualised and actionable — so you spend less time in spreadsheets and more time making decisions.
Clean tag architecture
Every tag accounted for,
every pixel compliant.
A messy tag setup means duplicated data, slow page loads and privacy violations. We implement a structured tag management layer — every analytics, advertising and CRM tag deployed through Google Tag Manager with clear firing rules and consent controls.
The result is a clean, auditable tracking stack where every tag has a purpose, every event has a trigger, and every pixel respects your users' consent preferences.
What you get
Deliverables.
01
Tracking Audit
Full review of existing tags, pixels and analytics — identifying duplicates, gaps, broken events and compliance issues.
02
Measurement Plan
Documented tracking strategy mapping business goals to KPIs, events, conversions and data layer requirements.
03
GA4 Configuration
Property setup, custom events, conversion goals, audience segments and enhanced measurement — fully configured.
04
Tag Manager Setup
Structured GTM container with organised tags, triggers and variables — documented and version-controlled.
05
Pixel Integration
Meta, Google Ads, LinkedIn and other advertising pixels installed with proper event mapping and conversion tracking.
06
Consent Management
Cookie banner, Consent Mode v2 implementation, GDPR and CCPA compliance for all tracking scripts and pixels.
07
Custom Dashboards
Looker Studio dashboards for traffic, conversions, revenue and campaign performance — auto-refreshed and shareable.
08
QA & Documentation
End-to-end tag validation, event testing, data accuracy verification and a complete tracking documentation handover.